interactive newsletters

A powerful and engaging communication tool, this unique product combines a variety of media to convey internal and external messages in a truly innovative way.
Taking the e-newsletter to a new level of sophistication, our creative and technical expertise fuse to create a tool that will genuinely improve the quality of your communications.
Fun, intriguing, surprising, interesting, call us to find out more.

Reed Learning interactive newsletter case study

the brief

fecund were commissioned by Reed Learning to create an interactive newsletter that combined their course content with an engaging and fun format to bring the information to life.

the solution

With the clients desired content we identified one-off features and potential regular articles. We then worked with the client to create a bespoke design for the one-off features and a solid, easily adaptable design for the regular features to reveal Reed's content in an imaginative and fun way. We ensured that the overall design adhered to Reed's brand guidelines. The finished newsletter consisted of games, animation, video and user discoverable articles.

The first newsletter saw a 37.5% increase in website click through's on the featured course page in the newsletter's first week of release.

Have a look at a newsletter